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Lancaster Chamber Unveils 2012 Strategic Priorities
February 2012

Hello. And welcome to At the Center.

Last week we were thrilled to host more than 650 Chamber members at our sold-out Annual Business Meeting. Each year, this event represents our best opportunity to share with our membership the accomplishments of the past year and our plans for the current one, and to personally thank them for their continued investment with us.

In that regard, let me begin this message by thanking you for your continued membership. Make no mistake about it, your support enables us to offer the products, the services and the impact that you have come to expect from us. And we sure aren’t letting up for 2012.

As in years’ past, this year we have arranged our Strategic Priorities around our three Core Strategy Areas: Lead, Connect & Innovate.

Under Lead, we pledge to continue to do all we can in advocating for a better business climate and we have identified a pro-business agenda that can be found on our website.

In addition, however, we are also turning up the heat in four key areas: business-education partnerships; transportation; sustainable cities; and our ongoing work around developing and promoting prosperity indicators to serve as a community report card on how we are doing and where we need to focus our energy to get better.

Under Connect, we are thrilled to be able to continue to promote our Think Local effort and, once again, we invite you all to join us in this win-win promotion. We all win when people commit to thinking local before making a purchase. Sign up on our website today.

In addition to thinking local, 2012 will also see us connecting with two other important initiatives: the launch of a Young Professionals network and the exploration of ways we can better assist Entrepreneurs. Both of these initiatives speak to our belief in the future of our workforce and our business community and we look forward to their implementation.

For Innovate, the coming year will be focused around two key priorities. First, we want to develop a culture of innovation at The Chamber that will enable us to better meet your needs in your way. And, secondly –yet related to that—we intend to fully assess our current business model to ensure that we are as efficient, as effective and as relevant to today’s times and needs as we possibly can be. We know you deserve nothing less for your investment. And we are committed to being the best business partner possible in helping you and our community prosper.

In a few days, you will be getting our Annual Report in the mail or you can check it out right now on our website. More details on all our 2012 priorities are listed in the report and I encourage you to both read it and find a way you can get involved and/or benefit from it.

We believe we have turned a corner. Now we must step on the gas and thrive.

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